Creative Confidence by Tom Kelley, David Kelley

Product Details

Creative Confidence by Tom and David Kelley of IDEO and the Stanford d.school reveals that creativity isn't reserved for "creative types" — it's a skill anyone can build. A New York Times bestseller on design thinking and innovation.

About the Book

Creative Confidence: Unleashing the Creative Potential Within Us All is a powerful and compelling book by brothers David Kelley, founder of the influential design firm IDEO and creator of the Stanford d.school, and Tom Kelley, IDEO partner and bestselling author of The Art of Innovation. Too often, companies and individuals assume creativity and innovation are the exclusive domain of "creative types," but the Kelley brothers, two of the world's leading experts in innovation and design, make the case that every single person is inherently creative.

Drawing on three decades at the helm of IDEO, the design firm behind the first computer mouse for Apple and the first laptop, and winner of more design awards than any other firm in the world, the Kelleys share an entertaining and genuinely inspiring collection of real stories illustrating creative confidence in action. These range from an army captain who successfully rallied 1,700 people to petition for a pedestrian mall, to four Stanford students who developed an inexpensive infant warmer now saving thousands of babies' lives in the developing world. Throughout the book, the authors identify the core principles and strategies that allow readers to tap into their own creative potential, both professionally and personally, offering a smart, practical action plan for boosting innovative capacity through empathy, experimentation, and hands-on iteration, the same human-centered design thinking approach the Kelleys pioneered at IDEO and the d.school.

Why Read Creative Confidence?

• Written by pioneers of design thinking: Authored by the founders of IDEO and the Stanford d.school, two of the most influential names in innovation and design.
• Myth-busting and genuinely empowering: Challenges the belief that creativity belongs only to "creative types."
• Rich with real-world, inspiring stories: Draws on countless examples from IDEO's work with individuals, startups, and major global companies.
• A practical, actionable framework: Moves beyond theory to offer concrete strategies for building creative confidence in real life.
• Praised by leading thinkers: Endorsed by bestselling author Daniel H. Pink and broadcast journalist Charlie Rose, among others.

About the Authors

David Kelley is the founder of IDEO, one of the world's most celebrated design and innovation firms, and the creator of the Hasso Plattner Institute of Design at Stanford, widely known as the "d.school." Tom Kelley is a partner at IDEO and the bestselling author of The Art of Innovation. Together, the Kelley brothers have spent decades helping thousands of individuals and organizations, from Fortune 500 companies to government agencies and nonprofits, gain confidence in their own creative abilities, pioneering the human-centered design thinking approach now used widely across industries worldwide.

Who Should Read This Book

• Professionals in any field who don't consider themselves naturally "creative"
• Business leaders and teams looking to foster a culture of innovation
• Students and educators interested in design thinking methodology
• Entrepreneurs and product designers seeking practical creative frameworks
• Anyone wanting to approach problem-solving with more confidence and creativity

Why Buy From Us?

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Order now and discover how to unleash the creative potential that lies within all of us.