Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy

Product Details

About the Book

There just isn't enough time for everything on our to-do list — and there never will be. Successful people don't try to do everything; they learn to focus on their most important tasks and make sure those get done first. In Eat That Frog!, legendary success expert Brian Tracy draws on the old saying that if the first thing you do each morning is eat a live frog, you can go through the rest of the day knowing the worst is behind you — with your "frog" representing your biggest, most important task, the one you're most likely to procrastinate on if you don't do something about it now.

Fully updated with cutting-edge insights, this new edition condenses Tracy's core, timeless principles into 21 practical, easy-to-apply steps that will help readers stop procrastinating and get more of the important tasks done — today. Readers learn to set clear priorities, apply the 80/20 rule to identify what truly matters, prepare thoroughly before starting, focus on key result areas, apply the ABCDE method to task lists, upgrade key skills, identify their key constraints, put pressure on themselves, and consistently take action on their highest-value tasks first, rather than getting caught up in low-value busywork.

Critical and Reader Reception

Eat That Frog! has sold well over a million copies and remains one of the most widely recommended productivity books ever published. Readers and reviewers consistently praise its short, digestible chapters and immediately actionable advice, describing it as one of the clearest and most practical books on overcoming procrastination available, with many crediting its principles — particularly the "eat the ugliest frog first" philosophy — with genuinely changing how they approach their daily task lists.

Why Choose This Book?

• A multi-million-copy international bestseller: One of the most enduringly popular productivity books ever written.
• From a globally recognized success expert: Brian Tracy has authored more than seventy books on personal and professional development.
• Concise and immediately actionable: 21 short, focused principles rather than dense theory.
• Fully updated for modern readers: Later editions incorporate current productivity challenges and insights.
• A proven, timeless framework: The "eat the frog" metaphor has become a widely recognized shorthand for prioritizing difficult tasks.

About the Author

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. He has authored more than seventy books that have been translated into dozens of languages, including bestsellers such as No Excuses!, The Psychology of Achievement, and Maximum Achievement, and is recognized as one of the world's top speakers and trainers on personal and business success.

Who Should Read This Book?

• Professionals and entrepreneurs struggling with procrastination and time management
• Readers seeking a concise, practical productivity framework rather than dense theory
• Anyone overwhelmed by long to-do lists and unsure where to start
• Fans of Brian Tracy's other bestsellers, including No Excuses!
• Managers and teams looking for a shared productivity vocabulary and system

Why Buy From Us?

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Order now and bring home Eat That Frog! — Brian Tracy's proven, no-nonsense guide to beating procrastination and getting your most important work done.