Getting to Yes by Roger Fisher and William Ury

Product Details

Getting to Yes by Roger Fisher, William Ury, and Bruce Patton is the international bestselling, foundational guide to principled negotiation from the Harvard Negotiation Project. Learn the proven framework used in business, law, and diplomacy worldwide. Order today from Bangladesh's leading online bookstore.

About the Book

Getting to Yes is the international bestseller widely regarded as one of the key business texts of the modern era, and the foundational guide to what its authors call "principled negotiation." Developed by Roger Fisher, William Ury, and Bruce Patton of the Harvard Negotiation Project, the book offers a straightforward, universally applicable method for reaching agreements that are fair, efficient, and preserve important relationships — whether at home, at work, or across the negotiating table in business, law, or diplomacy.

Most people, the authors argue, negotiate through "positional bargaining" — stating what they want and slowly haggling toward a middle ground. This approach tends to be inefficient, produce unwise agreements, and damage relationships by turning negotiation into a battle of egos. Getting to Yes offers a clear alternative built around four core principles: separate the people from the problem, focus on underlying interests rather than stated positions, invent multiple options for mutual gain before settling on a solution, and insist that any final agreement be based on objective criteria rather than sheer willpower. Written in clear, practical language and illustrated with real examples ranging from international diplomacy to everyday disputes, the book has become the default framework taught in law schools, business programs, and negotiation training around the world — proving that even difficult negotiations don't have to end in a win-lose outcome.

Why Choose This Book?

• An international bestseller and modern classic: Widely regarded as the definitive text on negotiation since its original publication in 1981.
• From the founders of the Harvard Negotiation Project: Written by Roger Fisher, William Ury, and Bruce Patton, leading experts in negotiation and conflict resolution.
• A clear, four-step framework: Removes the guesswork from difficult conversations with a proven, repeatable method.
• Universally applicable: Works for salary negotiations, business deals, family disputes, and international diplomacy alike.
• Concise and practical: A short, clearly written book that can be read in a day yet applied for a lifetime.

About the Authors: Roger Fisher, William Ury & Bruce Patton

Roger Fisher, William Ury, and Bruce Patton were all members of the Harvard Negotiation Project, the group behind the method of principled negotiation described in Getting to Yes. William Ury is co-founder of Harvard's Program on Negotiation and one of the world's leading negotiation specialists, having worked with Fortune 500 companies, the White House, and the Pentagon; his books have sold more than five million copies worldwide. Bruce Patton is cofounder and distinguished fellow of the Harvard Negotiation Project and co-author of the international bestseller Difficult Conversations.

Who Should Read This Book?

• Business professionals, managers, and entrepreneurs who negotiate regularly
• Lawyers, students, and anyone studying negotiation or conflict resolution
• Readers looking for a practical framework for difficult personal or professional conversations
• Anyone wanting to move beyond win-lose bargaining toward mutually beneficial agreements
• Fans of business and negotiation classics like Never Split the Difference

Why Buy From Us?

• ✅ 100% original, high-quality print
• ✅ Fast delivery across Bangladesh
• ✅ Cash on delivery available
• ✅ Secure packaging, guaranteed quality
• ✅ Easy return and exchange policy

Order now and get Getting to Yes — the international bestselling, foundational guide to negotiating agreement without giving in!