Category: Self-Help Books
Influence by Robert B. Cialdini
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Short Description
Book Name: Influence: The Psychology of Persuasion
Author Name: Robert B. Cialdini
Language: English
Category: Business & Money › Business Culture › Motivation & Self-Improvement
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Product Details
Influence by Robert B. Cialdini is a seminal book on the psychology of persuasion and how people are influenced in decision-making processes. Cialdini breaks down six key principles of influence — reciprocity, commitment, social proof, authority, liking, and scarcity — revealing how they shape human behavior. Packed with research, real-world examples, and practical advice, this book is essential for marketers, sales professionals, leaders, and anyone looking to understand and ethically apply the art of persuasion.
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