Influence by Robert B. Cialdini

Product Details

Buy Influence: The Psychology of Persuasion by Robert B. Cialdini in Bangladesh. Learn the 6 universal principles of persuasion used in marketing, sales & everyday life.

Discover the Psychology Behind Why People Say "Yes"

Influence: The Psychology of Persuasion by Robert B. Cialdini is one of the most influential and widely-read books ever written on human behavior and persuasion. A modern classic in psychology, marketing, and business, this book has shaped how millions of readers — from marketers and salespeople to everyday individuals — understand why we say yes, and how to use that knowledge ethically and effectively.

Backed by decades of research and real-world case studies, Dr. Cialdini breaks down the six universal principles that drive human decision-making, revealing the subtle psychological triggers that influence our choices every single day — often without us even realizing it.

Why This Book Is a Must-Read:

• 🧠 The 6 Principles of Persuasion — reciprocity, commitment & consistency, social proof, authority, liking, and scarcity — explained in depth with real examples
• 📊 Backed by Scientific Research — decades of behavioral psychology studies distilled into practical, applicable insights
• 💼 Essential for Business & Marketing — widely used by marketers, salespeople, negotiators, and entrepreneurs worldwide
• 🛡️ Learn to Recognize Manipulation — understand these tactics so you can defend yourself against unethical persuasion attempts
• 📖 Highly Readable & Engaging — real-world stories and case studies make complex psychology easy to understand
• 🏆 Globally Recognized Classic — a #1 recommended read in psychology, marketing, business, and self-development circles for decades

Perfect For:

• Marketing, sales, and business professionals
• Students of psychology, business, or communications
• Entrepreneurs wanting to understand consumer behavior
• Anyone wanting to improve negotiation and persuasion skills
• Readers interested in psychology and human decision-making

What's Inside:

• In-depth explanation of the six principles of influence
• Real-world examples from marketing, sales, and everyday interactions
• Psychological research explaining why these tactics work
• Practical guidance on ethical persuasion and defense against manipulation
• Insights applicable to business, relationships, and daily decision-making

Order now and master the science of persuasion with one of the most influential books in psychology and business. Fast delivery across Bangladesh with cash on delivery available.