Pre-Suasion by Robert B. Cialdini

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About the Book

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini is a groundbreaking exploration of persuasion from the world's foremost expert on the subject, building on the foundational ideas first introduced in his classic bestseller, Influence. While Cialdini's earlier work focused on the principles that make a message persuasive, Pre-Suasion shifts attention to something equally powerful but far less understood: the critical moments before a persuasive message is even delivered, and how they shape whether that message succeeds or fails.

Drawing on decades of research in social psychology and behavioral science, Cialdini introduces the concept of "privileged moments" — specific windows of time in which a person is temporarily more receptive to a particular message because of what has captured their attention just beforehand. Through a wealth of research and real-world examples, he explains how skilled communicators, marketers, and negotiators can strategically direct attention, set the right psychological context, and prime an audience's mindset before ever making their actual request or argument, dramatically increasing the likelihood of a favorable response.

Rigorous, engaging, and packed with actionable insight, Pre-Suasion has become essential reading for marketers, negotiators, and communicators of all kinds, offering a genuinely new dimension to the science of influence and cementing Cialdini's continued status as the preeminent authority on the psychology of persuasion.

Why Choose This Book?

• From the world's foremost expert on persuasion: A natural, essential follow-up to Cialdini's classic bestseller, Influence.
• Introduces a genuinely new concept: The idea of "privileged moments" adds a fresh dimension to persuasion science.
• Grounded in rigorous research: Draws on decades of social psychology and behavioral science.
• Highly practical: Applicable to marketing, negotiation, sales, and everyday communication.
• Engaging and example-rich: Makes complex psychological research genuinely accessible and usable.

About the Author: Robert B. Cialdini

Robert B. Cialdini, Ph.D., is a social psychologist widely regarded as the foremost authority on the science of persuasion and influence. He is the author of the bestselling classic Influence: The Psychology of Persuasion, which has sold millions of copies and remains one of the most widely referenced books in marketing, negotiation, and behavioral science. Cialdini's decades of research have made him one of the most cited and respected voices in the study of human decision-making and social influence.

Who Should Read This Book?

• Marketers, salespeople, and negotiators
• Fans of Cialdini's classic book, Influence
• Business leaders and communicators looking to sharpen their persuasive skills
• Readers interested in social psychology and behavioral science
• Anyone seeking a deeper, research-backed understanding of persuasion

Why Buy From Us?

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Order now and bring home Pre-Suasion — a groundbreaking guide to the psychology of influence from the world's leading expert.