Profit First by Mike Michalowicz

Product Details

About the Book

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz is a bestselling small business finance book that fundamentally challenges the traditional accounting formula most entrepreneurs are taught: Sales – Expenses = Profit. Michalowicz argues that this conventional approach, which treats profit as whatever is left over after expenses, is precisely why so many businesses struggle to ever become truly profitable, no matter how much revenue they bring in.

Instead, Michalowicz introduces a simple but transformative flip on the equation: Sales – Profit = Expenses. Drawing on principles from behavioral psychology, the book lays out a practical, easy-to-implement system in which business owners set aside a percentage of profit first, before any expenses are paid, forcing the business to operate within what remains rather than spending first and hoping profit appears later. Through clear explanations and real small business case studies, Michalowicz walks readers through setting up multiple bank accounts, determining the right profit percentages for their business, and gradually shifting toward healthier, more sustainable financial habits.

Practical, engaging, and grounded in real behavioral principles, Profit First has become one of the most widely recommended small business finance books, helping entrepreneurs across countless industries build genuinely profitable, financially healthy businesses by making profitability the default rather than an afterthought.

Why Choose This Book?

• A simple, behavior-based system: Flips a common accounting formula to make profit automatic rather than aspirational.
• Highly practical and implementable: Includes concrete steps like setting up dedicated bank accounts.
• Written for small business owners specifically: Addresses the real cash flow struggles entrepreneurs face.
• Grounded in behavioral psychology: Uses human tendencies to build sustainable financial habits.
• Widely recommended and proven: One of the most trusted small business finance frameworks in use today.

About the Author: Mike Michalowicz

Mike Michalowicz is a bestselling author and entrepreneur known for his practical, engaging books on small business finance and growth. In addition to Profit First, he is the author of several other widely read business books, including The Pumpkin Plan and Clockwork, all aimed at helping small business owners build more profitable, sustainable, and less chaotic companies. His accessible, behaviorally grounded approach has made him a trusted voice among entrepreneurs and small business owners worldwide.

Who Should Read This Book?

• Small business owners and entrepreneurs
• Anyone struggling with cash flow despite steady revenue
• Business coaches and financial advisors working with small businesses
• Fans of Mike Michalowicz's other books
• Readers looking for a practical, easy-to-implement profitability system

Why Buy From Us?

• ✅ 100% original, high-quality print
• ✅ Fast delivery across Bangladesh
• ✅ Cash on delivery available
• ✅ Secure packaging, guaranteed quality
• ✅ Easy return and exchange policy

Order now and bring home Profit First — a simple, proven system for making profitability the default in your business.