Purposeful by Jennifer Dulski

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About the Book

Purposeful poses a challenging question to readers: are you a manager, someone who maintains systems and keeps order, or a movement starter, someone who ignites genuine purpose in others and turns ideas into collective action? Jennifer Dulski, drawing on her unusual vantage point as a former executive at Yahoo!, Google, Facebook, and Change.org, argues that the most meaningful leaders do far more than manage people, projects, and performance metrics. They rally communities around a shared cause, build momentum, and create ripple effects capable of transforming organizations, industries, and even society.

Rather than simply encouraging readers to "find their passion," Dulski offers a genuine, actionable roadmap for what it takes to build a movement: defining a clear and compelling vision, inspiring supporters and building trust through storytelling and empathy, persuading powerful decision-makers to get on board, navigating criticism and resistance, and sustaining energy and momentum over the long haul. Filled with inspiring real-world stories, from grassroots activists to entrepreneurs and corporate leaders, including examples like Manal Rostom's campaign that led to Nike's first advertisement featuring a hijabi woman, Dulski demonstrates that you don't need to be a CEO or a famous public figure to spark meaningful change. You simply need to start with purpose. Blending practical strategy with genuine inspiration, Purposeful offers both the mindset and the concrete tools for anyone ready to bridge the gap between a great idea and real, lasting impact.

Why Choose This Book?

• From a leader with rare cross-sector experience: Jennifer Dulski has led at major tech companies including Facebook and Google, as well as the activism platform Change.org.
• Endorsed by major business and thought leaders: Praised by Arianna Huffington, Simon Sinek, Reid Hoffman, and Tony Hsieh.
• Bridges idealism and execution: Moves beyond inspiration into concrete, actionable strategies for building real movements.
• Rich with real-world stories: Draws on examples from both grassroots activism and corporate leadership.
• Applicable to any context: Speaks to entrepreneurs, activists, managers, and anyone wanting to create meaningful change.

About the Author: Jennifer Dulski

Jennifer Dulski has more than fifteen years of experience in leadership roles at major internet companies and startups, including Yahoo!, Google, and The Dealmap, and previously served as President and COO of Change.org. She later led the Groups and Community division at Facebook, bringing a unique combination of corporate leadership and grassroots social change expertise to her writing on modern leadership and entrepreneurship.

Who Should Read This Book?

• Aspiring leaders wanting to move beyond traditional management
• Entrepreneurs and activists seeking to build genuine movements and communities
• Corporate leaders interested in purpose-driven organizational culture
• Fans of leadership authors like Simon Sinek and Reid Hoffman
• Anyone with an idea for change who doesn't know where to start

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Order now and learn to turn your ideas into real impact with Purposeful — Jennifer Dulski's inspiring, practical guide to leading movements that create lasting change.