Scaling Up by Verne Harnish

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About the Book

Scaling Up tackles one of the most treacherous phases in a company's life: the "Valley of Death," where a business has moved past its initial startup stage but faces unbearable growing pains that threaten to tear it apart from within. Verne Harnish, founder of the world-renowned Entrepreneurs' Organization (EO) and a global authority on business growth, presents this book as an updated "2.0" version of his earlier bestseller, Mastering the Rockefeller Habits, refining the same time-tested management principles used by John D. Rockefeller for the realities and complexities of 21st-century business.

The book organizes its guidance around what Harnish calls the Four Decisions every business leader must get right: People, Strategy, Execution, and Cash, offering practical tools like the Function Accountability Chart (FACe) for defining roles and KPIs, the One-Page Strategic Plan for aligning teams around clear priorities, and concrete frameworks for building strong company culture and financial discipline. Drawing on more than three decades of Harnish and his team's experience coaching thousands of CEOs and executives, and packed with real business parables, case studies, and vivid examples from industry-leading companies, Scaling Up provides leaders with a genuine instruction manual for growing an organization without losing control, culture, or profitability along the way. Translated into 26 languages and winner of eight major international book awards, it remains one of the most trusted and widely used resources for entrepreneurs navigating the challenges of scaling.

Why Choose This Book?

• Award-winning and internationally acclaimed: Winner of eight major international book awards, including the International Book Award for Best General Business Book.
• From a leading global authority on business growth: Verne Harnish founded the Entrepreneurs' Organization and has spent four decades helping companies scale.
• A clear, practical framework: The Four Decisions (People, Strategy, Execution, Cash) offer a structured, memorable approach to sustainable growth.
• Proven at scale: The related Rockefeller Habits Checklist has helped over 100,000 companies grow to $10 million, $100 million, and beyond.
• Rich with real tools and case studies: Includes practical frameworks like the One-Page Strategic Plan and real-world business examples.

About the Author: Verne Harnish

Verne Harnish is the founder of the world-renowned Entrepreneurs' Organization (EO), with over 18,000 members worldwide, and founder and CEO of Scaling Up, a global executive education and coaching company. He is the bestselling author of Mastering the Rockefeller Habits, The Greatest Business Decisions of All Time (with a foreword by Jim Collins), Scaling Up Compensation, and Start to Scale, and has spent four decades helping companies navigate sustainable growth.

Who Should Read This Book?

• Entrepreneurs and business owners navigating the challenges of company growth
• CEOs and executives seeking practical frameworks for people, strategy, and execution
• Startup founders moving beyond the initial launch phase
• Fans of Verne Harnish's earlier book, Mastering the Rockefeller Habits
• Business leaders looking to scale without losing culture or profitability

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Order now and build a company that scales without losing control with Scaling Up — Verne Harnish's award-winning, practical guide to sustainable business growth.